Profile Summary

Title: Business Development Manager – Castor
Region: India (North, West, South, depending on location)
Industry Focus: Industrial Equipment, Material Handling, Trolleys, Castors

Key Candidate Criteria

1. Experience & Background

• 3–7 years of B2B sales experience in industrial components, preferably casters, trolleys, wheels, or MHE (Material Handling Equipment).

• Proven track record of hunting new business and converting cold leads into active customers.

• Experience selling to manufacturers, distributors, OEMs, and project contractors.

• Familiar with territory mapping, distributor/channel management, and end-user sales.

2. Hunter Mindset (New Business Focus)

• Highly proactive in identifying leads and penetrating new markets.

• Self-motivated, driven by KPIs like number of meetings, new accounts opened, and pipeline value.

• Not reliant on inbound leads – comfortable with cold calling, field visits, and follow-ups.

• Able to research, qualify, and close leads with minimal supervision.

3. Achiever Mentality (Goal-Oriented)

• Strong execution and closure skills; not just a talker.

• Consistently exceeds sales targets, with performance recognition or incentives to show.

• Demonstrates ownership of accounts and accountability for results.

• Tracks and improves own performance using tools like CRM, Excel, or sales dashboards.

4. Skills & Competency

• Strong negotiation and persuasion skills with industrial clients.

• Excellent product presentation and technical selling capabilities.

• Able to work with pricing models, product spec sheets, and competitive benchmarking.

• Good English + local language proficiency (Hindi, Punjabi, Marathi, Tamil, etc.).

• Willingness to travel frequently within assigned territory as well as some overseas trips.

5. Cultural & Market Fit

• Understands Indian industrial buying behaviour and distributor/channel dynamics.

• Ideally has contacts in industries like logistics, FMCG, pharma, automotive, fabrication, etc.

• Comfortable working in performance-driven, entrepreneurial environments.

• Open to working in a mid-sized or growing company rather than large corporates only.

Preferred Traits